Privacy Policy

1) Cookie Categories

We use cookies and similar technologies to provide essential functionality, measure site usage, and (only with your consent) deliver advertising and conversion measurement. Cookies are small text files stored on your device. Some cookies are first-party (set by our site) and others are third-party (set by partners such as Google or Meta).

2) Marketing Cookies (Mandatory Disclosures)

When you allow marketing and advertising cookies, we use third-party technologies to measure advertising performance and show relevant content. The following statements describe how these technologies work on our site:

3) Consent Requirements

Our consent banner provides three choices: "Accept All", "Reject Non-Essential", and "Manage Preferences". Analytics and marketing cookies are not activated until you consent. Your selection is stored in localStorage for 12 months, after which we will ask again.

4) Data Sharing with Advertising Partners

"We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

- Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

- Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly."

5) Lead Forms and Contact Requests

"When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy."

For clarity, our workshop enquiry form is intended for scheduling and educational support. Please do not submit sensitive personal data through website forms.

6) Google Services and Advertising

"This website uses the following Google services:

- Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

- Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

- Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

- Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads"

7) Meta Advertising Services

"This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
- Page views and time on site
- Specific conversion events (form submissions, purchases)
- Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/"

8) Prohibited Content Self-Declaration

"This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full."

9) Landing Page Integrity Statement

"The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website."

10) Children's Privacy

"This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor."

11) International Data Transfers

"Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly."

12) User Rights (GDPR Articles 15 to 22)

"If you are located in the EEA or UK, you have the following rights:

- Access (Art. 15): request a copy of data we hold about you
- Rectification (Art. 16): correct inaccurate or incomplete data
- Erasure (Art. 17): request deletion ('right to be forgotten')
- Restriction (Art. 18): limit how we process your data
- Portability (Art. 20): receive your data in a structured, machine-readable format
- Objection (Art. 21): object to processing based on legitimate interest
- Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
- EU users: https://edpb.europa.eu
- UK users: https://ico.org.uk"

If you are in Ireland, you can also contact the Data Protection Commission (DPC). We aim to resolve concerns quickly and respectfully if you reach out to us first.

13) What Data We Collect

Depending on how you use the site, we may collect and process the following data:

• Full name
• Email address
• Phone number
• IP address
• Browser type and version
• Device type and operating system
• Cookies and tracking identifiers
• Usage data (pages visited, time on site, click paths)
• Form submission content
• Conversion events (form submits, calls, purchases)

We do not intentionally collect special category data such as health data or political views. Please avoid sending sensitive personal information through website forms.

14) Legal Basis for Processing (GDPR Art. 6)

15) Retention Periods

We retain data only for as long as it is needed for the purposes described above:

• Contact form submissions: 2 years
• Analytics data (GA4): 14 months
• Marketing cookies (Google Ads): up to 540 days
• Email communications: duration of relationship + 1 year
• Server logs: 90 days
• Cookie consent records: 3 years (audit requirement)

When retention periods expire, we delete or anonymize data unless a longer period is required by law or necessary to establish, exercise, or defend legal claims.

16) Policy metadata

Last Updated: January 15, 2026
Effective Date: January 15, 2026

We will notify users of material changes via a banner on the homepage at least 14 days before changes take effect. Continued use of the site after the effective date indicates acknowledgment of the updated policy.

This Privacy Policy is intentionally detailed to support transparency for visitors and to meet advertising platform and regulatory expectations. If you have questions about any section, contact us at [email protected].